This year’s edition of The F-List has now been released. This year, the list includes 802 advertising, communications, and PR agencies from around the world that, according to the Clean Creatives network, work for companies whose core business is based on the extraction, transportation, or sale of fossil fuels. And just like last year, Four …
Read more “The agency rankings, in which Four is still not included”
Society is something we all build together—individuals, businesses, and private and public organizations. We all have a responsibility to get involved in creating the kind of society we want, and there is no conflict between running a business and contributing to society. On the contrary, we believe that everyone has a role to play and …
Read more “Community Involvement and Public Relations: A Winning Combination”
PR, advertising, marketing, and communications are often confused. They serve different functions, but all contribute to how people perceive a company or brand. Here we clarify what distinguishes these disciplines and how you get the most impact from all four together: with a cohesive strategy. Several years ago, our colleague Fredrik wrote about the difference …